Introduction to MLM

What is Multi-Level Marketing?
- multi = more than one
- level = generation
- marketing = moving a product or service from the manufacturer or provider to the consumer
- Multi-Level Marketing = refers to the system of compensation provided to those persons who are causing the product to move or the service to be provided

Methods of moving products
- Retailing – the grocery store, the drug store, the department store ... you go into and buy something
- Direct sales – usually (but not always) includes insurance, cookware, encyclopedias, etc.
- Multi-Level Marketing – it should not be confused with the other two

... and another two methods of „marketing”
- Mail order – can be an MLM type, but most generally is included in the Direct Sales category
- Pyramid sales – often confused with MLM, the fact is pyramids are illegal, Multi-Level they may be, but MARKETING THEY ARE NOT!!! They aren't moving products or services.

What offers the MLM?
- You are buying the products wholesale from the company you are representing, for your own consumption
- You can, if you wish to, sell those products at RETAIL and make a PROFIT, but you don't have to sell retail to be successful
- In regard to making the larger sums of income-the real success is in building the organization

What requires the MLM?
- It does not require to sell, but product does have to move or nobody gets paid.
- You don't have to sell the product, just recommend it to relatives, neighbours and friends
- Success in MLM = use of products + sponsoring

What is sponsoring?
- Sponsoring = teaching someone to do what you are doing (how to build their own business)
- You take a RESPONSIBILITY to teach the people you bring into the business all you know about that business
- SPONSORING is what makes a Multi-Level Marketing business grow

Life building with MLM
- As your organization grows, you are building toward becoming an INDEPENDENT, SUCCESSFUL businessperson.
- You are your OWN BOSS!

Instead afterword ...
So, what is MLM?
It is a multi level product moving system with a specific recompensation system, which generates huge profit and exists for more than 50 years, which in 2010 realised more then 200 billion dollars turnover.  

Contact:
Csiszer Lóránt (pepino78@gmail.com)